Carlos Netto is Co-founder and CEO of Matera, a software company he founded over 30 years ago in Brazil. The sun beat down on the cobblestone streets of Monte Verde, Brazil, as I wandered, parched and ...

Benjamin Claeys is CEO of QR TIGER, MENU TIGER and GiftLips. He also hosts Stay QRious, a podcast about QR code best practices. Trust is one of the strongest yet hardest-to-build markers of a stable ...

What BFCM teaches us about QR Codes and the future of shopper engagement Every Black Friday and Cyber Monday, millions of shoppers unknowingly become test subjects in retail's largest behavioral ...

Every Black Friday and Cyber Monday, millions of shoppers unknowingly become test subjects in retail's largest behavioral experiment. Under the pressure of flash sales and ticking countdown timers, ...