Publishers that rely heavily on referral traffic from Facebook had a bad day last week when the social network announced that it was changing its News Feed algorithm to emphasize posts from friends ...

Six-plus years ago, social media marketing was simple. You posted your content, and if your audience were online at that time or a few hours later, they would see the post. The social media world was ...

Anyone who regularly engages on social media (i.e. almost everybody) knows that algorithms have an inordinate amount of control over their emotional well-being. These heavily shrouded systems of 1’s ...

You have probably seen people post messages asking you to say "hello" in their comments in order to keep appearing on their newsfeed. But Facebook is not reducing your ability to see all the things ...