The foundation of successful experimentation begins with having the right people and support structures. This starts with hiring skilled data scientists or analysts who understand marketing ...
An entrepreneur recently told me that achieving product-market fit is the most satisfying experience in the world. She doesn’t know how to get there, but it’s clear once you have – everything is so ...
In 2025, the biggest risk in marketing isn’t making a bold move—it’s playing by the book. AI-driven tools have made marketing faster, smarter and more scalable. But they’ve also created a paradox: ...
Word sequence puzzles constitute fascinating (and fun) experiments in associative thinking—that is, experiments in how we make semantic, conceptual, or formal connections among the words in a set.
Four hundred years ago, in 1620, Francis Bacon published "Novum Organum," the classical formulation of a new instrument for building and organizing knowledge: the scientific method. Thinking and acting ...
Word sequence puzzles constitute fascinating (and fun) experiments in associative thinking—that is, experiments in how we make semantic, conceptual, or formal connections among the words in a set.
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