On-trend event décor this year is artistic, experiential, and ecologically responsible. Event organizers are transforming spaces with nature-inspired aesthetics, sculptural florals, dramatic entrances ...

Reneille Velez transforms gatherings with thoughtful design. Discover how she creates personal experiences for every event.

Here are five takeaways every entrepreneur can apply when designing events that do more than entertain; they drive brand love, loyalty, and lasting impact. 1. Start prior to the first handshake The ...

In the dynamic world of marketing, where the digital and physical realms increasingly intertwine, experiential CRM emerges as a revolutionary strategy. This approach, centered on crafting immersive ...

Events of a Lifetime Productions owner and founder Gillian Marto (left) and Vice President Debra Hull (right) Events of a Lifetime Productions, an award-winning, certified women-owned experiential ...

Experiential marketing continues to be one of the key marketing growth channels as brands look to engage with consumers in a real-world tangible way that complements their digital channels. Our lives ...

There was a time when signage and event graphics were primarily viewed as an extension of commercial print. The business was transactional, deadline-driven, and rooted in production. That time has ...

Here’s how your brand can plan and create successful experiential marketing events and how these events can significantly boost your ROI. Defining experiential marketing events Why experiential ...

Retail fixturing is not a new concept, but the way it’s being used is evolving. This tactic is traditionally a means of merchandising brick-and-mortar stores with everything from standard, pre-built ...

MUMBAI, India, Dec. 1, 2025 /PRNewswire/ -- Bhavan’s College Management School of Events & Experiential Design (MSEED) offering Bachelor’s and Master’s degrees in Event Management, has announced its ...

Experiential marketing is widely perceived to be a new phenomenon, especially in B2B circles. However, B2C brands have been implementing experiential activations for years. Wrigley's and Pabst ...

Michigan Technological University's Design Expo rang in its 25th anniversary in an atmosphere of nerves, excitement and celebration. Students, faculty, staff, industry sponsors and local community ...