For a design engineer, the use of generative processes is the equivalent of transitioning from sewing by hand to using a sewing machine. It can require a shift of mindset that instead of practicing a ...

Arian Hakimi is a lead designer at Zaha Hadid Architects at their London Office. Arian sees a distinction between the two terms; parametric design versus generative design, despite the two often being ...

AI-driven generative design automates the exploration of thousands of design permutations, significantly reducing development cycles and costs. Integration of simulation and manufacturing constraints ...

Editor’s note: As retail interfaces and systems continue to evolve, the way we design retail experiences to user needs and behaviors is also transforming. In the new series “Stimulating Retail,” join ...