The following is a blog post reprinted with permission from AchieveIt.Okay, so this is going to be one of those “you’ve got to be kidding me” moments, what many of us call a BFO: Blinding Flash of the ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you’ll learn what each one means, how to ...

Strategic partnerships are nothing new. For decades, companies have been working together, with businesses like Starbucks and Google; Spotify and Uber; and McDonald’s and Coca-Cola teaming up for ...

Strategy is one of the most commonly misunderstood words in business. It is often given grandiose definitions, but simply put, strategy is future competitive advantage. In other words, it's a plan to ...

Mind maps show how visual structure connects ideas and establishes relationships between complex topics. Mind map examples highlight how layout, hierarchy, and color choices influence focus and ...

In 2023, the company introduced My AI, a generative chatbot powered by OpenAI that was pinned by default to the top of users' chat feeds. The assumption was that adopting cutting-edge AI technology ...

The vision, strategic priorities and theory of change are established at the beginning of the PLAN for Results phase, based on a well-developed situation analysis and planning scenario. This helps ...

Operations develop a new strategy in the last year of the current one and submit the new strategy to the plan approver in April. Guidance on developing operations’ budget is detailed in PLAN – Section ...