Today’s customer is a moving target, and so is measuring customer success across channels, campaigns and individuals. Marketers are realizing that just focusing on customer acquisition isn’t growing ...

The luxury customer is sought after not only for their capacity to generate significant revenue but because of their reputation as tastemakers, which can enhance brand recognition and prestige.

In recent years, product marketing has shifted focus from product to portfolio (product, industry and solutions). With a wide range of roles and responsibilities, when I ask other teams what product ...