Can 404 and soft 404s errors affect your Google search rankings? According to Google, the answer is no. However, there is an exception you will want to know about, in ...

We know that sometimes Google can be triggered to treat your pages as a soft 404, essentially Google thinks that page should be 404ed and thus removed from the search results. So one SEO asked if he ...

Over the past several days, I think starting around April 9th, Google made some change to how it detects soft 404s and that change may be causing ranking issues for some sites in Google Search. A soft ...

Google’s head of search spam, Matt Cutts, posted a video today explaining the difference in how Google handles 404 and 410 error status codes. Both 404 and 410s are ...

Google’s John Mueller recently provided some guidance with regards to invalid URLs on a website. An invalid URL should return a 404 error so it’s clear to Google ...