Email marketing continues to be one of the most effective channels for content promotion. As a digital marketing consultant, I believe that email marketing can help your content reach, engage and ...

Email ranks almost last in performance among channels used for promotion. Yet email "continues its digital resurgence, as marketers become smarter about tailoring personalized content -- including ...

Ulta Beauty has raised some eyebrows with its latest email promotion, which fans are calling "tone-deaf." The cosmetics mega company sent out an email for a Kate Spade perfume on Sunday that ...