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B2BWorks, the business-to-business digital marketing and media services provider, today announced the addition of permission-based email list management services to its suite of B2B digital marketing ...

B2BWorks, an online business-to-business services provider, has added permission-based e-mail list management to its roster of services. B2Bworks will start out managing about 12 e-mail lists from ...

The email marketing world no longer revolves around sending mass emails to a huge list and hoping some take the bait. Instead, it’s about engaging email recipients with content they want and look ...

Email marketing: it's the most powerful tool in your communications and customer-conversion toolbox. And although creative and engaging emails may be important once a recipient opens your message, ...

Good email list management—the practice of organizing and culling your subscriber records—is fundamental to achieving strong and sustained results with your campaigns. List management encompasses a ...

Companies seeing a high email ROI must carefully craft and maintain send lists to avoid going to spam folders. Factors affecting spam placement include too many bounces, spam complaints and poor ...