Direct mail marketing is a proven method to help gain customers at quick-service restaurants. It provides a tangible method for reaching both loyal customers and potential diners. Internet data ...

Today’s marketing channels are primarily digital, with email marketing and social media marketing growing in popularity because of their ease, reach and low cost. However, physical advertising can ...

A survey from Mail Print found that 70 percent of people who received direct mail from a business they stopped engaging with encouraged their relationship with them. Do you have customers who for one ...

Marketing is integral to any company and will likely underpin most business objectives in 2016 so it stands to reason that it is one of the primary considerations as we’ve now entered 2016.

Think direct mail (DM) is dead? Inbox overload means decision makers are paying more attention to what comes in the post. Michael King looks at three examples of awesome B2B campaigns demonstrating DM ...

Ashley is the Marketing Director of Mailing.com, which supports the direct marketing programs for many popular U.S. brands. Not yet. However, if we don't take advantage of the data and digital ...

Direct mail is a type of advertising medium in which messages are sent to target customers through the mail. The terms “direct mail” and “mail order” are often used interchangeably. The best way to ...

In today’s world, email inboxes are exploding with blasts and social media alerts. Just think about the dozens of promotional emails you delete each day. That’s a big reason direct mail services can ...

Since I started my marketing career in direct mail, I have a soft spot in my heart for it. And, I believe there is still a place for it among the digital channels that are pervasive today. With more ...

Opinions expressed by Entrepreneur contributors are their own. Automation has made many aspects of our lives easier, both professionally and personally. If you’ve ever used dictation to send a text or ...

The United States Postal Service wants to revitalize direct mail marketing and thereby unveiled an incentive program for 2024 designed to boost First-Class and Marketing Mail volumes. With postage ...