Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Marketing campaigns may have different goals, such as raising brand awareness, boosting sales or increasing event attendance. But all campaigns require a company’s resources, whether that’s money from ...

Here are some good reasons to cancel or delay your digital marketing campaigns — before it's too late. The Sept. 8 passing of Queen Elizabeth II prompted many UK brands to suspend their email, SMS, ...

Meanwhile, cross-selling emails showcase a range of products and related items. Using a mobile phone as an example again, a company might email its customers trying to sell them on updated phone plans ...

You don’t need a big budget to make a big impression. The truth is, people are getting tired of ads that say nothing and mean even less. That’s why impact-based marketing hits different. These are the ...

Highlight customer value. Year-in-review campaigns show customers how their engagement adds value and strengthens their loyalty and brand connection. Tailor for all. Customize campaigns to engage new, ...

The startups that are thriving in the digital marketing space are not following outdated playbooks—they are inventing new ...

Digital marketing is more popular than ever. As a result, corresponding budget allocations are increasing, leaving marketers scrambling to keep up. Digital marketing spend increased nearly 16% from ...

Digital marketing is no longer just about being creative — it’s about understanding your audience on a deeper level and leveraging data to make informed decisions. The magic happens when creativity ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

Marketing teams expect measurable growth, not vanity metrics. The correct course should train you to plan campaigns, execute ...

Whether the attacks are focused on the marketing team or its customers, marketers must make cybersecurity a top priority throughout their campaigns. Here are four reasons it’s an essential part of a ...