Many brands are already seeing success with AI in marketing—examples include personalized product recommendations, automated ad bidding, and AI-generated content. These innovations allow businesses to ...

Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

Can deepfake technology actually help you engage more customers? Check out the ethical concerns plus examples of deepfakes in marketing. Though marketers are still in the early stages of experimenting ...

Marketing is a multifaceted role that requires a diverse skill set. In some companies, a marketer is assigned very specific, specialized tasks, while in others you must be a jack-of-all-trades type.

Traditional marketing is alive and well despite its stodgy old-school reputation with millennials and Generation Z. Examples of traditional advertising include media ads and outreach strategies such ...

Continuing our look into artificial intelligence (AI) in marketing, we look at how AI is adding value to content marketing. The use case for analyzing and editing content for grammar, sentiment, tone ...

To implement a digital marketing campaign you'll need the essentials: access to a computer, an internet connection and the ability to create appealing digital marketing content—including research or ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Digital marketing agencies are at the forefront of the game as much as how brands engage the consumer. Since the emergence of Social Media platforms as a marketing tool, and the ever-constant growth ...

Digital ad budgets are now a majority of total ad spend. Spend on marketing technologies keeps rising. More than half of marketers have a transformative initiative underway to make marketing more ...

In the present world, you can see there is more demand for digital marketing professionals. This is due to the trend has changed from traditional marketing to online marketing. The online marketing ...