When adding text-based links within a webpage, carefully choose which words to hyperlink. The general rule of thumb is to always link keywords. Linking keywords will: help improve search engine ...

Giphy is looking to improve accessibility and help more people understand what the platform's GIFs are depicting with the help of alt text descriptions. It has teamed up with a content accessibility ...

TikTok is rolling out support for ALT text for photo posts to make content more accessible for users with visual and cognitive impairments. The company says creators can now provide descriptive text ...

Anchor text is useful for providing context to users, but is it a Google ranking factor? Read about it here. Because it’s a way to signal to search engines about what type of page your link is ...

Within higher education, it can be difficult to develop a truly unique statement that avoids clichés. Descriptive text and/or taglines can also detract from the master brand and sub-brands, adding a ...

When you add hyperlinks to a document, make sure the visible link text is descriptive and meaningful. Ideally, the link text should make sense out of context. For example, avoid “click here” in favor ...