The Denim Lab jeans store in Tustin has launched a campaign to support juvenile diabetes research with a kickoff event at The District shopping center. As part of their Empower Your Jeans campaign, ...

Before anything could get between you and your Calvins, before you spotted your perfect pair of jeans at the store and had to strategically wrangle your size from a precarious Jenga-like denim tower, ...

DENIM DO GOOD: In conjunction with Earth Day, G-Star Raw teamed with Amsterdam-based creative agency The Visionary Lab to mount a photographic exhibition spotlighting sustainability and talent with ...

It’s no secret that the broken-in look on a pair of blue jeans rarely comes from actually wearing them. Walk into any clothing store and you’ll have your pick of styles with fade patterns and maybe ...

How many jeans are too many? Research by Fashion United found that on average women own seven pairs of jeans and men own six pairs. But the research also shows that we don't wear all the pairs we own.

The Wool Lab Denim Edition aims to be a comprehensive resource for wool denim fabrics. Credit: Woolmark. Accessible both online and offline, Woolmark’s new denim sourcing tool has two volumes that ...

Denim continues to amp up its efforts to be sustainable-and the intersection of physical and digital technologies are helping the industry achieve that. Thomas Leary, global sales director & business ...

The VERDY partnership, announced in March 2025, has been pivotal in amplifying GUESS JEANS' artistic narrative on a global scale while celebrating and influencing Japanese culture. These strategic ...

MILAN — At the fifth edition of Denim Première Vision in Milan, it was clear that exhibitors had a strategy in mind for spring 2027: efficient innovations. The two-day trade show was held at ...