ARCHETYPE. By M.D. Waters. Dutton. 384 pages. $26.95. If you were born again but lacked the memories of this lifetime, would you be you? And if you weren't, who would you be? Those are the fundamental ...

Twenty years from now, we predict that the health care system we know today will look completely different. We are already beginning to see the early stages of this transformation. Health care ...

Opinions expressed by Entrepreneur contributors are their own. Ever wonder how those big brands get in your head and stay there? It’s not magic; it’s archetypes. Brand archetypes are the template or ...