Data unification matters. Unifying data across platforms creates a single source of truth, which enhances predictive accuracy and enables real-time customer insights. Personalization at scale.
ORLANDA, FL, UNITED STATES, January 21, 2026 /EINPresswire.com/ — Data and marketing strategist Charlie Render joins Game ...
Mining is a capital intensive business that requires capital raising and constant communication with current and future shareholders, stakeholders, vendors, governments, and employees. The mining ...
Email is the backbone of our digital identities, connecting online interactions, communication, and personal records. The email address translates consumer intent across platforms, silently anchoring ...
This year, numerous publications (including AdExchanger) have reported stagnation in the gaming segment of the advertising ecosystem. These reports reference recent studies by the IAB and WARC/Dentsu, ...
Retail marketing is moving through a period of realignment. Privacy expectations, rapid AI adoption, and the demand for accountable performance are reshaping how retailers plan, execute and evaluate ...
Built for automotive retail, the PureCars platform integrates a robust Customer Data Platform (CDP) with production-ready AI. At NADA 2026, PureCars will highlight new advanced AI capabilities that ...
AI is transforming marketing from automation to personalization—boosting speed, accuracy, and insight while redefining how ...
Influencer marketing is among the key tools to help brands on TikTok, Instagram, and YouTube boost engagement and win over the audience's trust. Influencers enable ...
New approach simplifies audience targeting with real-time buying, first-party data and seamless cross-platform performance ENGLEWOOD, Colo., May 12, 2025 /PRNewswire/ -- DISH Media, a leader in ...
Generative AI is the new ad land obsession: a shiny promise of a fully autonomous world of self-driving advertising. But behind the hype lies the costly delusion that automation can replace judgment ...
In the late 1990s, the field of marketing scholarship was at an inflection point. Much of the academic research followed the “marketing science” tradition—relying on simplified, ad hoc models to ...
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