Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. The great irony of digital marketing is that you need to put a ...

Since Google now focuses heavily on user experience, using data as a pillar to uncover consumer insights will drive your digital marketing success However, marketing teams still need to understand ...

Next Pathway Inc., a provider of automated cloud migration technologies, has added key data validation and test automation capabilities to its toolbox. The new version of Shift Tester, announced today ...

A/B-testing should help you get better results—not waste your budget. But without structure or a clear hypothesis, it often becomes a series of tests of random changes. The key is to focus on the ...

According to market research firm Gartner, Inc., in assessing the completion rate of data science projects, as well as the bottom-line value they generate for their companies, only between 15 and 20 ...

Small sites don't have to give up on conversion optimization. These CRO tips and techniques are proven to work for low-traffic websites. Website traffic is an essential resource for every online ...

PLEASANTON, Calif.--(BUSINESS WIRE)--Today, Zoho launched PageSense, a new piece of website optimization software that helps marketers improve conversion rates by visualizing, testing, and measuring ...

Implementing energy-efficient optical transceiver modules with silicon photonics (SiPh) and 3DIC technologies will help alleviate the increasing energy consumption for hyperscale data centers. To ...

U.S. government data centers will have to meet tough new energy efficiency standards or else face closure under a new plan pushed by federal CIO Tony Scott. The draft Data Center Optimization ...

Newsletters are powerful tools for promoting products and services and are essential for any brand or large business. However, to succeed, it’s crucial not only to create quality content and offer ...