Google’s decision to cancel cookie deprecation may just be the move that eliminates third-party cookies for good. Exact details are still unclear, but Google said it will offer Chrome users the chance ...

The digital marketing world is currently facing a massive upheaval as traditional tracking methods crumble. With the s ...

The third-party cookie saga: Has any industry ever gazed at its navel with such intensity? I can’t count the number of stories in AdExchanger’s archives on the end of third-party cookies. We’ve got ...

To kick off this discussion about privacy, let’s start with a little quiz. When you see the data privacy pop-up at a new site you’re visiting, do you: 3. Read every single word and carefully consider ...

Compliance is now table stakes for operating in global markets, but the real-world effects extend well beyond meeting ...

You can’t rely on third parties anymore. Time to fall in love with zero- and first-party data again. Personalization and data. Businesses need a strong customer data strategy to deliver the ...

Stay ahead of the curve with future PPC strategies for a privacy-first world. Adapt your advertising techniques in response to changing privacy laws and the phasing out of third-party cookies. The ...

SEO, PPC & AIO Guides » Digital Marketing Basics » Why Your Website Needs A Cookie And Privacy Policy (And How To Add One) Are you trying to build up a website or ...