Data shows how cookie alternatives can generate additional revenue for publishers outside of third-party cookies. Half of a publisher’s inventory has been ignored simply because it lacks a browser ...

On 11 July 2022, the Voivodeship Administrative Court in Warsaw (the "WSA") overturned the decision of the President of the Personal Data Protection Office (the "President of the PDPO"), concluding ...

The “demise” of cookies means brands no longer have individual consumers’ data at their fingertips and they need new ways to collect and sort this valuable information. The Fast Company Executive ...

It has been four years since Apple began to allow users of the Safari browser to block third party tracking cookies. Over that time, the online advertising ecosystem has been scrambling to update ...

If you’re feeling out of the loop about Chrome’s personal data collection, you’re not the only one. Google had announced that it would be deprecating third-party cookies. Then it delayed the ...

WAUSAU, Wis. (WSAW) - You’ve probably seen it before, you open a website and are asked if you want to accept or reject all cookies and you click on a button simply to make the pop-up go away, but do ...

Data has become the lifeblood of marketing, and there are changes on the horizon to how we can collect and use that data. The most recent SAS Customer Advisory Board meeting highlighted data ...