As businesses scale, it’s easy to lose sight of the core mission and reduce your focus on customers’ challenges. Many entrepreneurs, especially in fast-moving and innovative industries, will ...

While earning my second master’s in business strategy, I read The Marketing Imagination by Theodore Levitt. Levitt argued that the core purpose of a business is “to create and keep a customer.” This ...

Verizon Communications Inc. VZ recently announced the launch of cutting-edge AI-powered features that will transform the customer experience. Verizon Customer Champion is a standout personalized ...

Whether you call it SMO, smarketing ops, or SMOPS, the combined sales and marketing operations function represents the next evolution in revenue marketing. Not only does SMOPS substantially improve ...

T-Mobile, US, Inc. (TMUS) is focusing on its customer-focused strategy with immaculate planning to keep residents, visitors, first responders and media connected across New York City during major ...