Working with a customer relationship management (CRM) tool is the fastest way to develop a custom strategy for any business. In the past, CRMs were always considered tools for sales. However, today, ...

The CRMs of today are better able to manage the relationships a brand has with its customers through the entire customer lifetime. Customer relationship management (CRM) platforms are typically used ...

Many brands are revisiting their customer experience initiatives, and are looking into investing in either a CDP or CRM platform. Many brands are revisiting their customer experience initiatives, and ...

Technology and artificial intelligence are increasingly used by small and larger companies alike to improve operations. One way companies can enhance organization, communication and overall ...

As CRM systems are integrated via the Internet of Things (IoT), businesses' relationships and knowledge of their customers are shifting. These two robust technologies, when combined, allow companies ...

NEW YORK, Sept. 2, 2025 /PRNewswire/ -- PolyAI, a leader in enterprise conversational AI, today announced it has been recognized in multiple 2025 Gartner reports, including the Hype Cycle for Customer ...

The highest ideal of customer service is ease—not just a frictionless, personalized experience for customers themselves, but also intuitive, integrated technology for the people who serve them. When ...

Artificial intelligence and ChatGPT promise to revolutionize customer service automation, but is that what customers really want? What if AI in the CRM stack leads to dissatisfied B2B customers ...

SANTA CLARA, Calif.--(BUSINESS WIRE)--ServiceNow (NYSE: NOW), the AI platform for business transformation, has been named a Leader in the 2024 Gartner Magic Quadrant for CRM Customer Engagement Center ...

If you run or are starting a businesses, the best ingredient for success isn’t what accounting software you use, your hiring practices, or your office layout — it’s how you deal with your customers.