As a business owner dedicated to helping small businesses grow and thrive, I’ve often talked about the importance of referrals to the long-term health of a business. However, many entrepreneurs are ...

First, sit down and clearly outline your goals for your referral program. What does success look like for you? Do you want a clear change in sales after a year, two years or five years? Will you ...

That said, referral programs are not all created equally. For every viral referral success story, there are many more companies that launch their customer-generation efforts to crickets -- meaning an ...

For companies wondering whether their referral programs are accomplishing anything other than giving established customers some extra cash, our research provides some reassurance: A customer referral ...

Referral programs and word-of-mouth campaigns are optimal ways to boost brand awareness and conversion rates via social networking sites. J. Hilburn, a provider of custom tailored menswear, ...

After shuttering Tesla's referral program in May, Elon Musk said the company would "re-examine" it in the next quarter and that "some kind of referral program does make sense." Now, a few months later ...

Lucid has taken a leaf out of Tesla’s playbook and launched a referral program in the U.S. that will provide existing owners with a host of benefits and new customers with discounts. Current Lucid Air ...

July 7 (Reuters) - Electric-vehicle maker Tesla TSLA.O rolled out a new program globally allowing buyers to earn extra incentives through referrals from existing customers, a strategy long used by ...