Customer data platforms were born in marketing, but they’ve outgrown the martech realm and now touch many more departments, which is causing the market to expand rapidly. Fortune Business Insights ...

CDI goes beyond collecting data, focusing on accuracy, governance and real-time access that modern CX depends on.

CDK, the leading automotive retail software provider, today announced the launch of its Customer Data Platform (CDP) that unifies fragmented customer information and delivers real-time, actionable ...

Uniphore, the Business AI company, has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Customer Data platforms. A complimentary copy of the full report is available here.

This white paper by our friends over at HGS Digital aims to help you evaluate Customer Data Platform (CDP) vendors on various key areas. Investing in a CDP should be done with a long-term aim – ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

Innovations across communications, data, and AI unlock new levels of personalization, security, compliance, productivity, and ROI for Twilio’s more than 335,000 active customer accounts and more than ...

You might know Klaviyo as a B2C email and SMS marketing automation platform, but that's just one piece of a more complete customer platform. The company recently announced some new capabilities that ...

Apollo.io reports that C-suite executives should consider GTM platform consolidation to reduce costs and improve data integration across teams.