If you’re not tracking customer behavior on your websites & apps, you’re missing crucial signals. Digital experience analytics generates those insights for you. Consumers continue to flock to websites ...

In an era where data is everything, understanding the intricacies of customer analytics is essential for businesses looking to stay ahead of the competition. The ability to dissect and use customer ...

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

TROY, Mich.--(BUSINESS WIRE)--J.D. Power, a global leader in data analytics, today announced a collaboration with Databricks, the data and AI company, to bring its industry-leading customer behavior ...

As organizations turn to advanced analytics to better understand customer behavior, they'll have to tread carefully on privacy and "creepiness." A growing air of excitement surrounds the use of ...

Today’s current business climate is one of unprecedented change and a seemingly endless need for adaptation. The organizations which are charging forward and thriving—and the ones who will continue to ...

Learn the importance of personalization and how to use it in your marketing strategy. Get tips, techniques, examples and more to improve your sales today. Opinions expressed by Entrepreneur ...

Overview: Practical projects show how data supports real decisions across industries and services.Analytics skills grow ...

Do you think shopping behavior is affected by the weather? (Yes, it is). This is one of the questions business analysts and data scientists cannot answer without augmented analytics, which is now ...

Mark is vice president of digital engagement at CSG and has more than 20 years of experience in customer behavior analytics. According to Forrester’s 2022 CX Index, 19% of brands saw a decline in ...

Collaboration Expands Access to Leading Cross-Industry Consumer Datasets to Drive Seamless Integration with Predictive Models and AI-Powered Solutions Launching with a focus on the insurance and ...

J.D. Power, a data analytics company, has partnered with Databricks, a data and artificial intelligence company, to bring its customer behavior datasets to the Databricks Marketplace using Delta ...