A great headline and a striking font contribute quite a lot to the effectiveness of marketing creative. But there are other, more subtle design elements that can be just as impactful—including these ...

There can often be just a minimal difference in time between what is judged to be the right, or wrong, moment of camera exposure. Literally a few seconds earlier, the highlighted cloud was sitting too ...

In marketing, 'creative impact' was once too subjective to measure. But with modern AI solutions, creative efforts can now be effectively analyzed. As part of The Drum's Creativity in Focus Deep Dive, ...

With the cookie going away, there’s a new opportunity to drive innovation on the creative side of the value chain. For too long, I think the advertising experience has been broken. The current ...

Building distinctive brand assets is like having a cheat code for a brand’s marketing efforts. They are the logos, colours, typeface, sound signatures and shapes that signal to an audience that what ...

Gone are the days of separate sales-driven and marketing-focused functions within agencies. Today, future-focused marketing agencies are combining creative and commerce to ideate and execute powerful, ...