I regret to inform you that the go-to-market playbook you've been planning around is dead. Gone are the days when SEO, app store optimization, PR and some social media ads were enough to launch your ...

Covering areas such as building a social strategy from scratch, identifying the best metrics to measure, and competitor research, there are many guides available on how to create a social media ...

Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Oct 28, 2024, 10:45am EDT Attribution in marketing gets a ...

The lack of willingness to deep-dive research and reliance on poor proprietary data consistently undermine go-to-market strategies. Disjointed customer-facing teams and fragmented tech stacks make it ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jiri Hradil Google ...

There’s a lot of pressure for organizations to deliver an AI strategy. Yet, just 1% of executives describe their AI rollouts as “mature,” and only 25% have a well-defined AI adoption roadmap, ...

Paid time off (PTO) is one of the most important benefits employers can offer their workforce. PTO policies help employees manage their work-life balance while providing structure around time-off ...

For more than a decade, policymakers and community leaders have observed a so-called “digital divide,” with Internet adoption by communities of color lagging the broader population. In December 2009, ...

A business exit strategy is a plan that a business owner or entrepreneur establishes to sell their ownership in a company to investors or another company, or to cease operations entirely. An effective ...