Roblox Bid for Ad Riches Collides With Wary Sponsors, Developers

“The biggest headwind Roblox faces is developer adoption,” said Ben Spoont, CEO of Misfits Gaming, an interactive ...
Seeking Alpha

Roblox opens up new ad format as it looks to build its ads business

Roblox (NYSE:RBLX) is opening up its video ads offering to all advertisers following testing over the past six months, as the video game platform looks for more ways to monetize its free to play games ...
adexchanger

Brands No Longer Need To Build A Roblox Experience To Advertise On Its Platform

Roblox is sketching out an ambitious 2024 road map for its ad business. The online gaming platform announced a slate of new features for its Immersive Ads hub at its investor day on Wednesday, ...
Techlicious

Roblox Introduces New Ad Format with In-Game Rewards

Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards and ...
Business Insider

Roblox steps up its 'year of scale' with new ad formats, hires, and key partnerships as it aims to build a $1 billion ads business

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Marketing Dive

Why video is key to Roblox’s evolving advertising strategy

While hype around the metaverse is dying, some of the key players viewed as shaping the future of digital experiences continue to thrive. Roblox saw revenue increase 26% year-over-year in 2023, along ...
Business Insider

Roblox is leaning into advertising and just made a big hire from Meta to get closer to marketers

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