Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

In the 2002 film "Minority Report," the lead character, played by Tom Cruise, undergoes an eye transplant. As he runs through a shopping mall in 2054, he is bombarded with advertisements and ...

No matter what product or service you sell chances are you don’t have a “one message fits all” approach that will resonate with every single one of your customers. The solution is to spend some time ...

strategy, and/or a delayed response toward attacking niche markets? If so, you’re not alone. These issues emerge in segmentation audits of many major companies. “Great organizations act with a sense ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a leading market intelligence solutions provider, has recently announced the completion of their new downloadable article on a comprehensive guide to ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

Small businesses can gain a competitive edge by focusing their marketing efforts on specific segments of the market instead of trying to appeal to everyone. Market segmentation involves using market ...

You are probably familiar with the idea of scenario analysis used in strategic planning: You focus on different possible future outcomes to design a strategy that is flexible enough to accommodate ...

Market segmentation involves centering your marketing efforts on a population group that is both interested in your products and likely to be profitable for your company, expalins Qualtrics.com. Many ...