Pricing isn’t just about picking a number, it’s a strategic decision that can make or break your business. Whether you’re a startup, a small business owner, or a seasoned entrepreneur, setting the ...

Forbes contributors publish independent expert analyses and insights. Barber et al. just published a fundamentally flawed study on diabetes medicines in JAMA Network Open (JNO). This study wrongly ...

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

CVS plans to launch a cost-based drug pricing method for its retail pharmacies to bolster flatlining growth, executives announced during the company’s investor day on Tuesday. It’s a significant ...

As the enterprise computing world becomes even more data-centric world, pricing is playing an even bigger role when unlocking the value of data. Since consumption- and user-based pricing are ...

Transitioning to fixed or project-based pricing demands a thoughtful reengineering of how firms scope, staff, and sell their ...