Today, the purchase is often secondary to the experience. Consumers participate in a narrative, share moments with others and reinforce personal connections with brands.

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

The conference unites marketing, media, and technology leaders to discuss AI, changing consumer behaviour, and data-driven ...

Thinking back to what seems like ages ago, the onset of the pandemic last year prompted people across the globe to react in different but common ways. We all took a collective pause with our daily ...

The expansion of global platforms is accelerating: in 2025, 1 in 4 Europeans shopped on Temu, while the platform reached 4.7 ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.