While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Today, the purchase is often secondary to the experience. Consumers participate in a narrative, share moments with others and reinforce personal connections with brands.

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Nihal Advani is the Founder and CEO of QualSights, which was named the fastest-growing consumer insights platform by Inc. magazine in 2022. Once upon a time, we had to put up with having limited ...

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...

It didn’t surprise Austin Benchley and Alexis Reed that the McDonald’s on South Mission Street in Mt. Pleasant is one of the most visited fast food restaurants in town. Probably because of it’s ...

The way consumers view wellness is shifting, reshaping purchasing decisions across all age groups, and challenging brands and retailers, like c-stores, to adapt their strategies. These are findings ...

Rating systems, integral to the platform economy, profoundly influence human behavior and choice. Platforms like Uber, Airbnb, Turo, and Upwork rely on these systems not just as reflections of past ...