In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...
In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...
Consumer searches for supplement legitimacy increased 26% year-over-year as transparency becomes central purchasing criterion ...
Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...
As we enter into a new world of consumer behavior, enterprises are finding that they must keep up with constantly changing consumer preferences to win in their respective industries. With ...
Todd is the CEO and Co-Founder of OmniSci, the pioneer in accelerated analytics that enables businesses to uncover important insights. Today’s retailers have experienced more chaos than the first day ...