Press Advantage, a leading press release distribution service, today released insights examining the disconnect between internal brand improvements and external audience perception, addressing a ...

How is it that two people can see the same thing and have a completely different understanding of what happened? Two leaders can look at the same numbers, hear the same news or face the same challenge ...

For any consumer product, consistency is essential each time a consumer comes into contact with any of its attributes or features. It is through consistent interaction that a brand perception is ...

When making decisions, our perception is influenced by judgments we have made in the past as a way of remaining consistent with ourselves, suggests new research. When making decisions, our perception ...

The fifth session of season two of The Daily Maverick Marketing Masterclass Series explored how marketers can create and manage value perceptions that transcend price. The conversation was hosted by ...

New research published in the journal Nature in June 2023 questions the common perception that global society is experiencing rapid moral decline. Co-authors Mastroianni and Gilbert show that despite ...