Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

Uber Advertising announced an interactive advertising format combining branded map displays with destination-specific creative that runs the consumer's entire ride.

Discover how Coca-Cola uses generative AI for a chatbot with local search results, lead capture, experiential marketing, and OOH advertising. Coca-Cola embraced generative AI in 2023 for experiential ...

The Coca-Cola Company KO is intensifying its global marketing playbook to deepen consumer engagement and drive sustained market share gains. With consumer preferences shifting rapidly, Coca-Cola is ...

Forbes contributors publish independent expert analyses and insights. I think about cultural leadership skills for a VUCA world. In a world where consumers increasingly expect brands to take a stand ...

Coca-Cola saw organic revenue grow 5% in Q2 despite global unit case volume declining by 1%, per an earnings report. The company still expects to deliver 5% to 6% organic revenue growth this year.

Coca-Cola has released two new holiday advertisements created with artificial intelligence technology, reigniting debate about the role of AI in creative marketing. The commercials launched Monday and ...