First, it’s helpful to provide the definition of a strategic plan. A strategic plan is a guiding, visionary document highlighting the specific goals and actions that differentiate an organization and ...

Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

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For years, your company has made good choices and positively impacted the communities and employees it serves. You have a stellar reputation — perhaps even a Pillar Award on display — and your ...

Consistent and thoughtful communication is crucial to keep donors engaged, make them feel valued, and lay the groundwork for ...

Solid communication is the foundation of any successful business. Every employee needs to be on the same page as upper management when it comes to messaging, and that unified message needs to reach ...

IN many organisations, communications and public relations (PR) are treated as peripheral services. They are nice to have, ...

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...

As soon as any sort of management or governance deal between two hospitals or health systems is announced, anxiety among employees and physicians may develop. As the deal progresses further, rumors ...

Graduates from the strategic communication program are well prepared for a variety of career paths and for potential further education in a graduate program. Our students can work in a variety of ...

Note: This article is the second in a series about how firms can successfully reassess and reimagine their business models. Read the first article here. Failure to plan is planning for failure. That ...