The financial landscape in college athletics is evolving rapidly, for better or worse. Perhaps the most recent example is how much school athletic programs are now worth. CNBC senior sports reporter ...

As the 2025 calendar year rounds out, CNBC has ranked the top-25 college athletic programs by valuation. Texas has skyrocketed to the No. 1 spot, worth $1.48 billion. This number is 16% more than it ...

Embracing artificial intelligence can help student-athletes stay on top of their busy lives and optimize their performance on the field. College athletics have always been big business, but the influx ...

AMARILLO, Texas (KAMR/KCIT) — A new athletic performance facility is giving local athletes and fitness enthusiasts a place to take their training to the next level. Athletic Republic opened its doors ...

In 2004, on the heels of his football program’s third consecutive top-10 finish and second shared Big Ten title, Iowa athletic director Bob Bowlsby reluctantly chose to make Kirk Ferentz one of ...

Who will replace James Franklin at Penn State and get the Nittany Lions back to their winning ways? Mitchell Leff / Getty Images This could be the most active coaching carousel college football has ...