If 2023 was the year sales teams adopted generative AI, then 2024 is the year of repercussions. It was only a few months ago that generative AI in the form of ChatGPT celebrated its first birthday, ...

Most businesses are in near-constant pursuit of more leads and traffic—the main drivers of revenue, at least in an online setting. One of the most popular strategies for driving more leads and traffic ...

Crafting a cold email is a bit of a tightrope walk. If it comes across as generic or templated, one risks losing their audience’s attention — or it just ends up in the spam folder. If it reads as ...

Forbes contributors publish independent expert analyses and insights. Providing tools and resources to start, grow and manage your business. Most businesses are in near-constant pursuit of more leads ...