VRM Intel

The Future of Ad Tracking: Why Clean Data and Server-Side Infrastructure Matter Now

At DARM 2025, Jeff Sauer delivered a timely message to revenue and marketing leaders: ad tracking, as many teams still ...
adexchanger

AdExplainer: Client-Side vs. Server-Side Header Bidding: What’s The Difference?

Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, ...
Business Wire

Edgio Releases Client-Side Protection to Help Protect Users’ Data Against Malicious Scripts

PHOENIX--(BUSINESS WIRE)--Edgio, the platform of choice for security, speed and simplicity at the edge, today announced the release of its Client-Side Protection solution. Designed to monitor scripts ...
londonlovesbusiness.com

Client-side apps vs server-side apps: Pros and cons

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Streaming Media Magazine

Server-Side vs. Client-Side Ad Insertion: Which Side Are You On?

Connected TV (CTV) advertising has boomed in the past few years. Digital video advertising, according to FreeWheel, is projected to be $150 Billion in 2024, and CTV is where the largest portion of ad ...