Customer experience is the current obsession for product marketers. Every touchpoint—from the physical or digital storefront to the packaging and ongoing emails—is finely crafted to delight the ...

Agency careers offer some great advantages over careers only in internal marketing, particularly in the first part of a career. First, agencies are built to train their people. The higher the rank, ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Brian McHale In my two ...

Great results don’t always speak for themselves. In agency life, it’s often the conversations around the work – not just the work itself – that shape how clients perceive your value. Yet most teams ...

Perhaps the biggest opportunity identified in this new work centers around one of the most fundamental aspect of the client/agency relationship – assignment briefings that clients provide to agencies.

Southampton-based marketing agency Carswell Gould has made a pair of senior appointments in its client services team. Gen Stylianou joins the company as client services director, while Asia Watson has ...