CNBCTV18

AI-generated ads as effective as human-made ones, shows global reseach

Taboola study with Columbia, Harvard, TUM, and Carnegie Mellon finds AI-generated ads match human ads in engagement, with ...

Businesses can save money on ads by using AI—as long as they avoid these 3 things

A Columbia Business School study says AI ads on average garner more click-throughs, providing they don’t ‘look like AI.’ ...

AI ads that hide artificial origins ‘outperform human creative’

A study conducted by four leading universities found that AI-generated advertising outperforms human creative, as long as it ...
Search Engine Roundtable

Rare Google Ads Reporting Bug Led To Over Reported Click-Through Rates

Google has confirmed a "rare" bug with Google Ads reporting where it can lead to over-reporting click-through rate percentages. Brad Geddes posted about the issue on LinkedIn, and Ginny Marvin, the ...
Search Engine Roundtable

More Studies Show AI Overviews Harm Google Click Through Rates

In February, we covered how Google's AI Overviews really hurt the click-through rate of the search results and paid ads. Well, several more recent studies have come out that back up this data. Danny ...
Search Engine Land

4 SEO tips to boost click-through rate

A Position 1 ranking only matters if your result resonates with users and earns clicks. That’s why optimizing your click-through rate (CTR) is just as crucial as climbing the search results. By ...