The IAB Tech Lab formally released its first data clean room guidance for advertisers and publishers on Wednesday. With it, the Tech Lab also shared the first version of the Open Private Join and ...

NEW YORK—IAB Tech Lab has announced the launch of its Data Clean Room (DCR) Standards portfolio with the release of DCR Guidance & Recommended Practices, as well as the Open Private Join & Activation ...

As an independent ad tech advisor, Ivan provides professional advice to the CEO and C-level management of the company SmartyAds Inc. Every third business was using a data clean room (DCR) in 2023, and ...

As marketers embrace the new privacy-first reality of data-driven marketing, data clean rooms have risen to prominence. Increasingly, they are becoming an important means of ensuring first-party user ...