Clean beauty isn’t a trend anymore — it’s a movement toward products that feel good, look good, and support long-term skin health. As we’ve become more aware of what goes on our skin, clean brands ...

The clean girl makeup look is all about dewy, glowy skin. And getting that lit-from-within radiance is easier than you might think, even if your skin is naturally on the drier side. Clean girl makeup ...

A true pioneer in the clean beauty space, bareMinerals paved the way for countless brands to follow in their footsteps and is now celebrating their 30th anniversary. Senior Contributor. Forbes ...

While makeup is inherently a tool of self-expression, some of the most dominant trends from the past few years would have you ...

The "clean girl" aesthetic, long the defining look of social media's minimalists and wellness aspirants, is being eclipsed by a new wave of chaotic chic. The rise of the "messy cool girl" signals a ...

This trendy, romantic look blends the ease of the no-makeup "clean girl" aesthetic with expert application and everyone's favorite rosy pink shades.