Beauty blogger Vika Shapel is facing harsh criticism online in response to a racially insensitive game she attempted to start on YouTube and has since apologized. In a photo posted to her Instagram, ...

If the concept for your viral beauty challenge involves seeing how well you can depict yourself as someone from another race, consider putting the makeup brushes down and step away from the camera. Or ...

Ever since the concept of the challenge video took off on YouTube, countless beauty bloggers have posted their takes on the prompt — each trying to outdo the last with a challenge that hasn't been ...

There are so many beauty "challenges" out there, it's easy for most to get lost in the viral void. However, one blogger named Vika Shapel just tried out a challenge that she won't forget anytime soon.