Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how ...

Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

Relying solely on direct distribution may limit your market reach. To unlock new growth opportunities, it’s crucial to establish a well-balanced mix of distribution channels. Distribution partners can ...

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

The decision to leverage B2B channel partnerships often underpins the first stage of company growth. It provides a vital shortcut to market access, credibility, and sales infrastructure. Previously, ...

PARIS: MIPCOM is launching a conference event dedicated to the distribution of TV channels around the world, organized in partnership with the Association of International Broadcasting (AIB). The aim ...

Arey will be responsible for implementing a new approach to distribution at Cisco, including consolidation of distributors, logistics management, policy implementation and process automation and ...