It’s no surprise that premium video — commercially produced, long-form episodic video — commands much higher premiums than standard digital video, but recent research from Standard Media Index (SMI) ...
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Steve Wadsworth, president and CEO at Tapjoy. Many in digital advertising ...
ABI Research, a market research firm, recently noted that the number of people watching online video by way of a Web browser nearly doubled from last year’s figure. According to ABI, 32 percent of U.S ...
Use this YouTube CPM Calculator to work out how much advertisers are paying (or need to pay) to place ads on YouTube videos. CPM is the price per 1,000 ad impressions. An ad impression is a single ...
A WebmasterWorld thread asks how can an advertiser get his Google video ad to show up in the content network (AdSense). AdWordsAdvisor2 responds to the thread that video ads are CPM based so you have ...
CPM is an ad pricing model used to buy advertising space, most commonly for display advertising or paid social. It is the amount an advertiser pays per 1,000 ad impressions. Typically for this ad ...
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