Previously, at the very mention of perms, one would think of those “auntie curls” – but perming has come along way since then. Today, we have S curl perms, C curl perms, rebonding perms, and so on.

When 19-year-old Charles Chen got a perm in early 2022, it was a spur of the moment decision. “I was looking for something simple to style,” he said of his “naturally bone straight” hair. But what was ...

Ever get a blowout and wish those loose, soft curls would last forever? You're not alone. Now some women are turning to perms — yes, perms — to get beachy waves that rival Gisele Bündchen’s, and some ...

As a woman of the millennial generation, I cannot relate to perms personally. What I do know about them is what pop culture tells me. The voluminous look ran the ‘80s—the bigger, the better—and it was ...

When it comes to hair, some men have a sense of adventure. I am not one of them. While others shave the sides, gather it in ponytails, or dye it blue, I am boring. Predictable. I have had the same ...

Perms are often sought after as the solution to limp and lifeless hair. Although most of us associate perms with long, flowy curls, it doesn’t always have to be long. Short perms are becoming more and ...