Since the LEGO system was introduced in the mid-1950s, the sets of interlocking blocks, figures, and other pieces have been popular with people of all ages (except, maybe, the people who accidentally ...
A paper in the Journal of Marketing Research by Page Moreau of the Wisconsin School of Business and Marit Gundersen Engeset of Buskerud and Vestfold University in Kongsberg, Norway asks a question ...
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