I have been a front-seat observer of the digital evolution in marketing and communications. My career in digital marketing has opened my eyes to how technology has changed the way we communicate with ...

Your packaging might be the most important form of marketing you have because it is the only form of marketing that 100% of your customers will see. Your packaging is how your brand is represented on ...

Is having a flexible brand strategy possible? I’ve always known it to be, and experts often agree. However, I’ve wondered: what does it really mean to have a flexible brand strategy, and what would it ...

According to a Brand Finance report, Covid-19 may cost 100 most valuable Indian firms a staggering $25 Bn in terms of brand value. These are trying times. As people go into all-out protection mode, a ...

Opinions expressed by Entrepreneur contributors are their own. Marketing is a very important part of running a business. To succeed in the competitive world, you need a strong marketing strategy that ...

Brand Strategy, Skyways Group on building measurable PR strategies that strengthen reputation and brand impact ...

Effective communication is at the heart of every successful organization, but the strategies used can vary significantly depending on business size, type, and goals. Whether you're running a small ...

As the real-life impact of the CrowdStrike and Microsoft outage continues to unfold, one thing is clear: building crisis communication strategies is an essential part of leadership. It’s a step that ...

Public relations and communications executives’ (PR&C) ineffective artificial intelligence (AI) strategies to develop and apply ethical frameworks for AI implementation can negatively impact ...