I have been a front-seat observer of the digital evolution in marketing and communications. My career in digital marketing has opened my eyes to how technology has changed the way we communicate with ...

Your packaging might be the most important form of marketing you have because it is the only form of marketing that 100% of your customers will see. Your packaging is how your brand is represented on ...

Brand Strategy, Skyways Group on building measurable PR strategies that strengthen reputation and brand impact ...

Combining these tools leverages respective strengths while overcoming potential weaknesses. For centuries, businesses have used different methods of communication to connect with potential customers.

Opinions expressed by Entrepreneur contributors are their own. Marketing is a very important part of running a business. To succeed in the competitive world, you need a strong marketing strategy that ...

Your brand is a powerful asset and can accelerate business growth. But in my experience working with organisations around the world, decision-makers have very different ideas of what a brand is, what ...

Effective communication is at the heart of every successful organization, but the strategies used can vary significantly depending on business size, type, and goals. Whether you're running a small ...

As the real-life impact of the CrowdStrike and Microsoft outage continues to unfold, one thing is clear: building crisis communication strategies is an essential part of leadership. It’s a step that ...

PITTSBURGH — Infinity Concepts, a nationally recognized leader in faith-based brand strategy and integrated communications, today announced the acquisition of InChrist Communications, a respected ...